{"id":4395034,"date":"2025-06-10T17:13:00","date_gmt":"2025-06-10T15:13:00","guid":{"rendered":"https:\/\/milicadjuric.com\/?p=4395034"},"modified":"2025-06-10T17:20:15","modified_gmt":"2025-06-10T15:20:15","slug":"najcesce-greske-koje-preduzetnici-prave-kod-zastite-prava-intelektualne-svojine","status":"publish","type":"post","link":"https:\/\/milicadjuric.com\/sr\/2025\/06\/10\/najcesce-greske-koje-preduzetnici-prave-kod-zastite-prava-intelektualne-svojine\/","title":{"rendered":"Naj\u010de\u0161\u0107e gre\u0161ke koje preduzetnici prave kod za\u0161tite prava intelektualne svojine"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/milicadjuric.com\/wp-content\/uploads\/2025\/06\/greske.jpg” title_text=”greske” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]U savremenom poslovanju, intelektualna svojina (IP \u2013 intellectual property) \u010desto vrijedi vi\u0161e od same fizi\u010dke imovine kompanije. Ipak, mnogi preduzetnici u BiH i regionu prave ozbiljne gre\u0161ke kada je rije\u010d o njenoj za\u0161titi. Ove gre\u0161ke mogu dovesti do gubitka prava, dugotrajnih sudskih postupaka i velikih finansijskih \u0161teta.<\/p>\n

U nastavku donosim pregled naj\u010de\u0161\u0107ih gre\u0161aka i savjete kako ih izbje\u0107i.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|tablet” module_class=”dct_icon” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”61px|||||” custom_padding_tablet=”30px||30px||true|false” custom_padding_phone=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Neprepoznavanje \u0161ta spada u intelektualnu svojinu” use_icon=”on” font_icon=”R||divi||400″ icon_color=”#f9a21f” icon_placement=”left” content_max_width=”100%” module_class=”dct_icon” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Lato|600||on|||||” header_text_color=”#000000″ header_font_size=”18px” header_letter_spacing=”1px” custom_css_blurb_content=”font-size: 15px;||line-height: 2.1;||letter-spacing: .8px;||word-wrap: break-word;||font-weight: 400;||color: #333;” global_colors_info=”{}”]<\/p>\n

Mnogi preduzetnici nisu ni svjesni da posjeduju imovinu koja se mo\u017ee za\u0161tititi \u2013 npr. logo, slogan, dizajn ambala\u017ee, web stranica, softver, fotografije, muzika ili \u010dak na\u010din pakovanja proizvoda.<\/span>
<\/span>Savjet:<\/strong> Napravite inventar sveg \u0161to je originalno stvoreno u va\u0161em poslovanju. Ako ste autor, postoji \u0161ansa da to djelo u\u017eiva pravnu za\u0161titu ve\u0107 samim nastankom.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Neregistrovanje \u017eiga (brenda)” use_icon=”on” font_icon=”R||divi||400″ icon_color=”#f9a21f” icon_placement=”left” content_max_width=”100%” module_class=”dct_icon” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Lato|600||on|||||” header_text_color=”#000000″ header_font_size=”18px” header_letter_spacing=”1px” custom_css_blurb_content=”font-size: 15px;||line-height: 2.1;||letter-spacing: .8px;||word-wrap: break-word;||font-weight: 400;||color: #333;” global_colors_info=”{}”]<\/p>\n

Jedna od naj\u010de\u0161\u0107ih gre\u0161aka jeste kori\u0161tenje brenda bez prethodne provjere i registracije. Ako neko drugi za\u0161titi isti ili sli\u010dan naziv, mo\u017eete izgubiti pravo da ga koristite \u2013 \u010dak i ako ste ga koristili prvi.<\/span>
<\/span>Savjet:<\/strong> Prije ulaganja u marketing, obavezno provjerite dostupnost i registrujte \u017eig kod nadle\u017enog zavoda.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Oslanjanje na neformalne dogovore” use_icon=”on” font_icon=”R||divi||400″ icon_color=”#f9a21f” icon_placement=”left” content_max_width=”100%” module_class=”dct_icon” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Lato|600||on|||||” header_text_color=”#000000″ header_font_size=”18px” header_letter_spacing=”1px” custom_css_blurb_content=”font-size: 15px;||line-height: 2.1;||letter-spacing: .8px;||word-wrap: break-word;||font-weight: 400;||color: #333;” global_colors_info=”{}”]<\/p>\n

Preduzetnici \u010desto ne potpisuju ugovore sa dizajnerima, programerima ili saradnicima koji stvaraju za njih. Bez pisanog ugovora, autor zadr\u017eava prava, \u010dak i ako je djelo naru\u010deno i pla\u0107eno.<\/span>
<\/span>Savjet:<\/strong> Svaki anga\u017eman mora biti pra\u0107en ugovorom o prenosu autorskih prava.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|tablet” module_class=”dct_icon” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”61px|||||” custom_padding_tablet=”30px||30px||true|false” custom_padding_phone=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Neza\u0161tita softverskih rje\u0161enja i digitalnih sadr\u017eaja” use_icon=”on” font_icon=”R||divi||400″ icon_color=”#f9a21f” icon_placement=”left” content_max_width=”100%” module_class=”dct_icon” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Lato|600||on|||||” header_text_color=”#000000″ header_font_size=”18px” header_letter_spacing=”1px” custom_css_blurb_content=”font-size: 15px;||line-height: 2.1;||letter-spacing: .8px;||word-wrap: break-word;||font-weight: 400;||color: #333;” global_colors_info=”{}”]<\/p>\n

Mali IT biznisi \u010desto ne \u0161tite izvorni kod, aplikacije ili baze podataka, iako predstavljaju njihovu klju\u010dnu vrijednost. Time se otvara prostor za kra\u0111u, kopiranje i sporove.<\/span>
<\/span>Savjet:<\/strong> Registrujte softver kod nadle\u017enih institucija i imajte dokumentovano autorstvo (npr. kroz ugovore i vremenski pe\u010dat).<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=” Ignorisanje autorskih prava drugih” use_icon=”on” font_icon=”R||divi||400″ icon_color=”#f9a21f” icon_placement=”left” content_max_width=”100%” module_class=”dct_icon” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Lato|600||on|||||” header_text_color=”#000000″ header_font_size=”18px” header_letter_spacing=”1px” custom_css_blurb_content=”font-size: 15px;||line-height: 2.1;||letter-spacing: .8px;||word-wrap: break-word;||font-weight: 400;||color: #333;” global_colors_info=”{}”]<\/p>\n

Kori\u0161tenje slika s interneta, tu\u0111ih tekstova, muzike ili fontova bez dozvole \u2013 \u010desta je i skupa gre\u0161ka. To mo\u017ee dovesti do tu\u017ebi, uklanjanja sadr\u017eaja ili gubitka reputacije.<\/span>
<\/span>Savjet:<\/strong> Koristite sadr\u017eaje koji su pod licencama (npr. Creative Commons) ili ih sami kreirajte. Ako ne\u0161to kupujete \u2013 \u010duvajte dokaze.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Nepravilno licenciranje ili prodaja prava” use_icon=”on” font_icon=”R||divi||400″ icon_color=”#f9a21f” icon_placement=”left” content_max_width=”100%” module_class=”dct_icon” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Lato|600||on|||||” header_text_color=”#000000″ header_font_size=”18px” header_letter_spacing=”1px” custom_css_blurb_content=”font-size: 15px;||line-height: 2.1;||letter-spacing: .8px;||word-wrap: break-word;||font-weight: 400;||color: #333;” global_colors_info=”{}”]<\/p>\n

Neki preduzetnici prodaju prava bez razumijevanja posljedica \u2013 npr. daju ekskluzivna prava tre\u0107ima, a da toga nisu ni svjesni.<\/span>
<\/span>Savjet:<\/strong> Uvijek se konsultujte sa pravnikom ili vje\u0161takom za intelektualnu svojinu prije ustupanja ili licenciranja prava.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Reagovanje tek kada nastane problem” use_icon=”on” font_icon=”R||divi||400″ icon_color=”#f9a21f” icon_placement=”left” content_max_width=”100%” module_class=”dct_icon” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Lato|600||on|||||” header_text_color=”#000000″ header_font_size=”18px” header_letter_spacing=”1px” custom_css_blurb_content=”font-size: 15px;||line-height: 2.1;||letter-spacing: .8px;||word-wrap: break-word;||font-weight: 400;||color: #333;” global_colors_info=”{}”]<\/p>\n

Umjesto proaktivnog pristupa, ve\u0107ina reaguje tek kada do\u0111e do povrede prava \u2013 \u0161to tada zna\u010di sporove, tro\u0161kove i vrijeme.<\/span>
<\/span>Savjet:<\/strong> Uvedite strategiju za\u0161tite IP prava u svoj poslovni plan \u2013 preventivna za\u0161tita je uvijek jeftinija od spora.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]Zaklju\u010dak
\nIntelektualna svojina nije luksuz, ve\u0107 osnov poslovne sigurnosti i konkurentnosti. Ispravnim pristupom ne samo da \u0161titite ono \u0161to je va\u0161e, ve\u0107 gradite i profesionalan, prepoznatljiv i odr\u017eiv brend.<\/p>\n

Ako niste sigurni da li su va\u0161a prava za\u0161ti\u0107ena, javite se \u2013 kao vje\u0161tak za intelektualnu svojinu, mogu vam pomo\u0107i u analizi, savjetovanju i izradi potrebne dokumentacije.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

U savremenom poslovanju, intelektualna svojina (IP \u2013 intellectual property) \u010desto vrijedi vi\u0161e od same fizi\u010dke imovine kompanije. Ipak, mnogi preduzetnici u BiH i regionu prave ozbiljne gre\u0161ke kada je rije\u010d o njenoj za\u0161titi. Ove gre\u0161ke mogu dovesti do gubitka prava, dugotrajnih sudskih postupaka i velikih finansijskih \u0161teta. U nastavku donosim pregled naj\u010de\u0161\u0107ih gre\u0161aka i savjete […]<\/p>\n","protected":false},"author":1,"featured_media":4395048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4395034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nZa\u0161tita prava intelektualne svojine - Vje\u0161tak intelektualne svojine<\/title>\n<meta name=\"description\" content=\"Za\u0161tita prava intelektualne svojine je klju\u010dna za poslovanje. 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